Privacy Policy

Privacy Policy – Runway 7 Boutique

Effective Date: 1/01/2026

Runway 7 Boutique (“we”, “our”, “us”) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, hold, use, disclose, and protect your personal information when you interact with us, including through our website, online store, social media, email marketing, and in-store services.

1. What Personal Information We Collect

We may collect and hold the following types of personal information:

a. Identity & Contact Information

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

b. Transaction & Purchase Information

  • Order history

  • Product selections and preferences

  • Sizing and styling preferences

c. Appointment & Booking Information

  • Appointment details and history

  • Styling or fitting preferences

  • Notes relevant to your booking or service

d. Payment Information

  • Payment details processed securely via third-party providers (we do not store full card details)

e. Marketing & Communication Data

  • Email and SMS subscription preferences

  • Interaction with marketing campaigns (opens, clicks, engagement)

f. Technical & Website Data

  • IP address

  • Device and browser information

  • Cookies and website usage data

2. How We Collect Personal Information

We collect personal information in a number of ways, including:

  • When you make a purchase online or in-store

  • When you book appointments or fittings via our booking system (Square Appointments)

  • When you sign up to our email or SMS marketing

  • When you enter competitions, promotions, or events

  • When you interact with us via social media

  • Through cookies and analytics tools when you visit our website

Where reasonable and practicable, we collect information directly from you.

3. Purpose of Collection

We collect, hold and use your personal information for the following purposes:

  • To process transactions and deliver products

  • To provide personalised styling services and customer support

  • To manage appointments and fittings (including bookings made via Square Appointments)

  • To send marketing communications (where consent has been provided)

  • To administer promotions, competitions, and events

  • To improve our products, services, and customer experience

  • To comply with legal and regulatory obligations

4. Direct Marketing

We may use your personal information to send you marketing communications via email, SMS, and targeted digital advertising.

This may include:

  • Promotions and new arrivals

  • Event invitations

  • Styling updates and recommendations

You can opt out at any time by:

  • Clicking “unsubscribe” in emails

  • Replying STOP to SMS (where applicable)

  • Contacting us directly

We use platforms such as Klaviyo, and may engage in targeted advertising via Meta (Facebook/Instagram) and Google.

5. Disclosure of Personal Information

We may disclose your personal information to third parties where necessary to operate our business, including:

  • Shopify (eCommerce platform)

  • Square Appointments (booking and scheduling platform)

  • Payment gateways and processors

  • Shipping and logistics providers

  • Marketing and analytics platforms (e.g. Klaviyo, Meta, Google)

  • IT service providers

Some of these third parties may be located overseas, including in the United States and other jurisdictions.

By providing your information, you consent to this disclosure in accordance with APP 8.

We take reasonable steps to ensure that these providers handle your information in accordance with Australian privacy laws.

We do not sell or rent your personal information.

6. Cookies & Analytics

We use cookies and similar tracking technologies to:

  • Improve website functionality and user experience

  • Analyse website traffic and behaviour

  • Deliver relevant advertising

You can manage cookies through your browser settings. Disabling cookies may affect website functionality.

7. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

These steps include:

  • Secure platforms (e.g. Shopify and Square Appointments)

  • Restricted access to personal data

  • Use of reputable third-party providers

However, no data transmission over the internet can be guaranteed as completely secure.

8. Access and Correction

You have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate, incomplete, or outdated information

To make a request, please contact us using the details below. We will respond within a reasonable timeframe.

9. Anonymity and Pseudonymity

Where practicable, you may choose to interact with us anonymously or using a pseudonym. However, this may limit our ability to provide certain services (e.g. online orders or appointments).

10. Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

11. Third-Party Websites

Our website and communications may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

12. Complaints

If you believe we have breached the Australian Privacy Principles, you may contact us using the details below.

We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: https://www.oaic.gov.au

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date.

14. Contact Us

Runway 7 Boutique
📧 sales@runway7.com.au or call 07 4972 3676
📍 87 Goondoon St, Gladstone, Queensland, Australia